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Have you ever completed an article only to quickly look back on it and feel like something was missing? That it could have had that spice that makes a piece of writing special, but didn't quite live up to your expectations? There's actually a fairly simple explanation for this phenomenon. Little have you known, tiny rabbits have escaped your attention and started digging holes all over your content.
They've come in under cover of darkness when you weren't watching and they've started excavating little pieces from your article - making it look like an unfinished masterpiece, and something that leaves a less-than-satisfying taste in the reader's mouth. But what are these pieces? In case you haven't found them yet, the most common of these are listed below.
1. No Central Goal
Have you ever encountered an article that is about, well, nothing? It takes a very skilled rabbit to remove this from an article but it is surprisingly common. Always ask the question "what does this article hope to teach?" or "what will the reader get out of reading it?" - if you can answer either of those you should be fine.
2. Poor Structure
Rabbits can be spotted rearranging your content as well. The whole act of digging can leave pieces scattered all over the place, and often things are seen where they're not supposed to be. If you've written down notes, and planned out the beginning, middle and end of your article - rather than hopping straight on the computer and hammering out whatever's on the top of your head - then you'll have less trouble here.
3. Few Good Ideas
Occasionally articles have some good points, but then there are a few that just seem to take up space. Ever noticed that? In this case it's best to attempt writing your article over multiple sittings - this gives you time to come up with more good ideas as they develop, and also check that any rabbits haven't gotten to your article in the meantime.
4. Outdated Content
You never can tell what those rabbits will do, and some go as far as replace the up-to-date information you had planned with something that's not so up-to-date. If you ever encounter a statistic or piece of research that seems outdated, then be sure to exchange it for something that's current before you publish your article.
5. Lack Of Research
Have you ever come across an article that's simply filled with vague facts - one where things like more specific statistics or examples would have been more appropriate? A sure sign of this occurring is where you spot a line like "there are many people who" rather than "(insert person's name) is a great example of someone who" - notice the difference? Or try "there were (insert figure) people that" instead of "there were quite a lot of people that". You can easily see what lends your article more authority - something that, if you're not careful, the rabbits can easily take away from you.
6. Little Supporting Media
One rather unfortunate situation occurs when a reader is trying to follow through an article - most often a tutorial - and they wish there were more pictures or video to help make it that bit clearer. It might slip past your attention as the writer, but when rabbits remove your carefully-selected pictures or charts many readers can have a hard time figuring out what it is you're trying to tell them. Particularly when writing step-by-step instructions or analyzing statistics, make sure there is enough visual media to support them so readers don't get lost.
7. No Expert Knowledge
You don't necessarily have to be an expert at anything to write your article, but sometimes where some level of knowledge is required it helps to have the input of someone who actually is. This could be as simple as a short quote from someone else's article (with their permission) or might involve you briefly interviewing someone and posting their comments in a style similar to "I asked my doctor and here's what they had to say". Again it adds authority, and assures readers that while you don't proclaim to know anything you've asked someone else to fill in the gaps. It might slip past the attention of many readers, but digging a hole here is a particular favorite for those mischievous rabbits.
8. No Related Links
One sign of a truly great article is it goes above and beyond to present its reader with as many pieces of information as possible, even if they're not contained within the actual article itself. This may take the form of "further reading" or links within the body of your article towards other pages that help explain what you're talking about, but not necessarily hundreds of them - a few within the body or at the end of an article is usually just fine. The absence of these can be pretty easy to miss, though if you spot a piece of ambiguous or assumed knowledge that links to another page to explain it you're usually fine.
9. Lack Of Flow
Rabbits are also commonly known to eat things - in some cases parts of a sentence, or even the bottom half of an article. Have you ever noticed a sentence that feels weird, or read an article that just seems to end suddenly? This can manifest itself in any number of forms, but the most common cure is to simply proofread your article or read it out loud before you publish it. If something feels wrong, then change it.
Millionaire Studio is an online entrepreneurship blog that features articles on online business as well as advice on the best email marketing companies.
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