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"Capture the market with a plan," says one honcho, straddling the fence on marketing over the internet with his own key to making a fortune online. You listen intently, knowing that in the plan he's telling about is the secret key that feels so illusive in your own online business. His words fall flat as he repeats the same things you already knew.
You watch intently as he omits an important step in the process, picking it up in your notes, but realizing the fall. You recognize the tidbit that is missing. You see it. The next ebook he'll promote gives that single bit of information stuck between the pages in words that scale new heights of the skyscraper he's developing for his own business.
Was that intentional? Did he really just skip a floor in his ride to the highest level, knowing that without that piece of information, his readers would be back to buy another ebook?
In the real world, that missing floor would stand out like a sore thumb, but here on the elevator to the top of cyber space, there's just a missing link. The evolution of business is incomplete without this tiny bit of significant information. So, his readers will be seeking the link, another ebook, his strategy for making the next sale?
When he sends out the next email message, I notice the link, the missing pieces are in the message. A bit of free information, offered at no cost to his readers, they just have to read his emails. The capture comes by way of his daily messages sent from his home office into the spectacular world of internet marketing. He gives it away, but you have to read. He makes you realize that if you miss one of his messages, you might miss the all important information that is a link to the deep dark secret of building your own structure to the top, a strategic link to Internet Marketing.
This strategic element of marketing builds trust. He acknowledges he's real, he forgot to include a snippet of necessary information in his lessons to achieve success, and he admits it. He gives you the information in an email, free, no charge. Just because you took the time to read what he has to say. He sends you valuable information in every message.
That's the point when you realize that there was no intent to hurt anyone in the oversight, simply an earnest desire to meet the needs of his reader and the realization that if he misses a step, he can send a single message to include that step in his next email. His readers will get it, because they really do open and read every message he sends.
The key, the big hairy secret to building a marketing business online isn't the missing floor of the skyscraper, but rather the relationship built within a team of people edging their way to the top of cyberspace as friends. Are you building your own internet marketing business? Or marketing your business online?
Don't miss the secret to success on your own rise to the top. Build a community of friends who recognize and value the importance of sharing the elevator to the top of your own cyber sky scraper. Learn how you can be part of this vast new skyline of success modules, building your own global marketing network, on the solid foundation of knowledge. Visit http://janverhoeff.com/ and get regular news and updates of what's going on in the world of Internet Marketing. You'll walk away with a solid grasp of how you can succeed, marketing your business globally.
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