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The product development process is a challenge for many new Internet marketers who experience intimidation when faced with the prospect of making a new best-selling product. The marketing gurus that they idolize make the process seem simple but when the times come to carry out the steps, they seem to get cold feet.
Brainstorming
Idea Generation calls for brainstorming in order to develop some fundamentals for the product development process. Here are five quick brainstorming ideas for developing information products in rapid time. Many of these can be executed within a weekend.
1. E-book creation - No one said that an ebook has to be a thousand pages long. Some of the best ebooks have been around 36 pages with concise content that gave its readers all the appropriate information to take action on a topic. Short ebooks also allow the reader to get through the material in a short time thus allowing them the opportunity to act on the material. Longer ebooks tend to get put away and languish on a reader's hard drive unfinished. A 36-page ebook can be transcribed from a teleseminar that you created from an interview with an expert in a particular niche.
2. Tele-seminar - This is one of the easiest ways to create a product for digital distribution. Tele-seminars are often free events that allow the participants to hear from a well-respected expert on a particular subject. The best seminars last between 45 and 90 minutes plus allowing for a question and answer period at the end.
3. Interview style product - This can be produced as an audio or video interview depending on your resources. The audio or video is packaged for sale as a digital download.
4. Screen capture video presentation - If you are great at something computer related, you can create a multimedia presentation using screen capture such as Camtasia to generate a video of your demonstration.
5. Powerpoint presentation - Microsoft's presentation product is one of the most popular ways to produce information products. It can be distributed in its native format or as video.
There are simple ways to get the job done when it comes to developing your own products. These are just a few ideas to consider. One great aspect of using this kind of product development process is the fact that your information can be produced in all of these formats once you have the information you wishes to sell.
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