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The Internet has become a vocal opportunity for billions of customers around the world, offering them the chance to have their views on the businesses they have used and tell everyone exactly what they think of them.
Although these comments and opinions are sometimes justified, it can be very easy for people to over exaggerate the issue or even go as far as put false comments, which as any business owner will know, can be a critical killer when it comes to getting new business. Most of us use online opinion sites and online review sites to leave honest feedback about the service or product we have received, but it can be all too easy for people to play the system and try to make a mockery of your business.
Customer feedback is crucial when it comes to allowing a company to improve the services or products they offer, because when you are running the company it can be very easy to get quite blinkered and think everything is rosy.
At the end of the day, your customers are your business as without them, there would be no business and therefore you have nothing. You might consider that you have the best product in the world, but your customers might think differently and if you do not listen and improve the product, you may as well give up and go home.
If someone searches for you or your business and finds lots of negative reviews and bad comments, then if they have any sense they will probably go elsewhere, even if you are the cheapest for that particular item. This is where negative online reputation can seriously harm your business and if you are finding that this kind of unwanted publicity is ranking high in the search engines, you really have to do something about it.
Generally, these comments will not just go away, so burying your head in the sand and hoping for the best is not really going to work in this scenario. There are things you can do to counteract this negative online reputation and you can normally push more positive things up the search engines to make the bad things drop a lot lower.
You have to consider how you search as a potential customer. If you typed in the name of a company or the name of a product and saw that 5 out of 10 listings on the first page of Google were negative, then the chances of you buying from that firm would be slim. But, if you saw 5 positive comments and a general ranking of positivity, you would probably buy that product even if the company turned out to be slightly more expensive.
Online reputation can either make or break businesses, so you have to make sure you deal with the situation quickly.
Ian Spencer runs Effective Reputation Management, which helps online businesses to tackle any negative listings in the search engine and to start pushing positive listings.
Online Reputation Management
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