Monday, October 10, 2011

Reasons Why Google AdWords Are More Effective Than Yellow Page Ads

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AppId is over the quota

Yellow pages are a great source of off-line telephone leads via traditional methods, online Yell.com is an alternative but referrals, depending on what you do, are local. This post explores the variables of what this means to you and your Internet business online and the way your future Marketing online will miss out without implementing Google's advertising.

Your marketing and business plan is all set in place online, your posting your services following all the ethical practises suggested by your peers and all ready to sell. You may have years of experience and already know the difference between tele sales and online residual income. Perhaps your just testing the water on a new or revised product launch, the last thing you need is a big Yellow text-book, Yell.com is great and very helpful, so is Google. You can do decent enough research with Google tools, and you can find out more about Pay Per Click by applying to the Google online academy. My name is Robert Bridge and have learned from Google for several years and have been lucky enough to meet people who have great results from Google. I am happy to share what I know with you about effectively improving your results to help you understand the reasons why Google AdWords are the best options. There are options I will mention them briefly and explain some little known secrets, that may or may not help you spend a bit of time implementing AdWords into you campaigns.

The first thing I think needs pointing out is about branding and advertising. Open up the Yellow Pages and go into the Yellow pages section, you will notice the paper is a different colour. The ads are text in box square or rectangular ads, but the print is in black and white. The first thing you learn in Branding is colour and an animated process and having yellow and white does not have that wow factor does it.

Luckily Google ads can be animated, you make your ads in little square boxes that you can if you wish promote.

The second point is Yellow Pages is an annual. This means it is released once a year and if you work out the costs of having your ad inside the book for one year, you will understand how much you could invest in alternative methods. The piggyback rules of marketing apply and looking online at what your competitors are doing will help as indeed you would for years in books.

Interestingly Google Ads can last as long as you want and done correctly you can limit your daily spend. Similarly there are tools in place that help you find out what is already working. This is relevant because viably you want to know your own local options. If you are global this spend might be more, but in-order to be seen you may want to consider educating yourself, as I have and still do so. The options are simple and you can delegate this out, you can also get free start up coupons from people like me who are building up a portfolio and wish to have success stories in pursuit of finding clients and divergent ways of earning through knowledge and skills online.

So what sort of businesses are relevant online compared to businesses that do need Yellow pages? Well as you know the Internet has changed the way trading occurs. Blogs and Ecommerce have created new ways individuals and small business owners can display the products services and apparel, some of these are physical products others use information or services. Offline shops have telephones at the desk, most now though have laptops on the counter. Many companies recommend now social media tips to staff, because they are making the shift towards advertising and investing for time rather than money. Worker bee's are another way branding and advertising work but actually finding targeted relevant buyers are a fine art. Google, Facebook, Microsoft and Yahoo have developed this to a fine art, investing in advertising used correctly can single out readers of the online shopping book, social media allows arguably the space where fans and future buyers live.

The reality is there is a fine line between your micro business and the budget available compared to the million dollar budget of corporations and people who work inside this legacy. Google has opened up the ability for tuning in and positioning your business silent enough to avoid the suppression and improvement of what you have researched, created and have to offer the world. Finding trustworthy, effective, up front strategies to counteract this issue are becoming more difficult everyday. Article marketing is demystifying a lot of these fears, by providing readers with the insight to follow any changes. Evolution of advertising between Online advertising and Yellow pages has been happening for years, as indeed small ideas are setting the standards for corporate companies and the way in which global advertising occurs. Local methods similarly are improving, so do take the plastic wrapper of your free Yellow Pages and take a look for yourself.


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